2. Our Commitment to Your Privacy
We recognize the importance of data privacy. We believe that privacy is a matter of trust, and we are committed to managing data lawfully, fairly, and transparently. We want you to understand the ways we collect, use, and share your Personal Data (as defined below).
- What Personal Data we collect;
- Ways we collect your Personal Data;
- Ways we use your Personal Data;
- Ways we share your Personal Data;
- Ways we retain and safeguard your Personal Data; and
- Your rights and choices about how we collect, use, and share your Personal Data.
3. Policy Scope
The following definitions apply herein:
“Personal Data” means information that identifies you as an individual or relates to an identifiable individual.
“Processing” means an operation or set of operations that is performed on Personal Data or on sets of Personal Data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
4. Conformance with Relevant Laws and Regulations
Hanson Lahre makes good faith efforts to conform our business practices to the requirements defined in applicable laws and regulations relating to the protection of Personal Data.
5. Your Consent to Processing Personal Data
By using the Service, you consent to the Processing of your Personal Data for our legitimate business purposes. If you do not consent to such Processing of your Personal Data, you must not use the Service.
Where applicable, Hanson Lahre may seek your explicit consent for certain collection, uses or transfers of your Personal Data.
6. Using Discretion
The Farm CFO platform enables users to add, modify, share, and delete information of all types, including Personal Data. Please be aware that such Personal Data is potentially sensitive for both the creator and the recipient. Hanson Lahre encourages you to use discretion when you add, modify, share, and delete Personal Data. When in doubt about whether certain information is “personal data” about you or another person, we recommend that you avoid using the Service to add or share such information.
7. What Personal Data We Collect and How We Collect It
7.1. Personal Data We Collect
When you register for and use our Service, we may collect different types of personal data about you. This personal data may include, but is not limited to, the following: your name, e-mail address, phone and fax number, IP address, and passwords,
We collect only Personal Data that you provide to us voluntarily and with your consent, where applicable. Hanson Lahre takes measures to ensure that we collect Personal Data for specified, explicit and legitimate reasons only; namely, to provide the Service to you and meet our legal obligations. We also take steps to limit the Personal Data we collect to only the minimum necessary to carry out our mission.
Unless identified above or specifically requested by us, we ask that you not send us, and you not disclose, any sensitive personal information (e.g., Social Security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the Service or otherwise to us.
7.2 How We Collect Your Personal Data
We may collect your Personal Data when you:
- add, create, use, and share Personal Data via The Farm CFO platform;
- contact us by chat, phone, email, fax, or other online formats;
- request white papers or similar resources;
- sign up for our newsletters or alerts; and or view our educational videos or listen to our podcasts.
7.3. Collection Via Log Files
We may use log files to collect and record data relative to your use of the Service. When you use the Service, we collect detailed information about your interactions with The Farm CFO platform. We use this information to analyze overall trends to help improve the Service.
7.4. Collection Via First-Party Cookies
7.5. Collection Via Third-Party Cookies and Other Tracking Technologies
Our Service may use third-party cookies to expand functionality in The Farm CFO platform. We do not knowingly use third-party cookies to track or analyze user behavior outside of the Service. Though we may not be able to fully control the functionality of third-party cookies and other tracking technologies, Hanson Lahre seeks contractual assurances from our third-party service providers that they implement appropriate technical and organizational measures in a manner that meets applicable legal and regulatory requirements.
7.6. Collection Via Surveys
We may collect information, including Personal Data, from surveys as part of the core functionality of The Farm CFO platform. Participation in these surveys may be voluntary, depending upon the settings chosen by the user who creates the survey.
7.7. Collection Via Academic Research
We may collect de-identified data, generated by users of the Service, for academic research. See the Use of Data for Academic Research section below for information on how we use this such de-identified data.
7.8. Your Consent to Our Collection of Personal Data
By using the Service, you consent to our collection of your Personal Data for our legitimate business purposes. If you do not consent to such collection of your Personal Data, you must not use the Service.
8. Ways We Use Your Personal Data
8.1. In General
Hanson Lahre may use your Personal Data for our legitimate business purposes. In particular, we may use your Personal Data to communicate with you and provide you a personalized experience when you use the Service. For example, we may use your Personal Data to:
- Personalize the Croptomize app interface;
- Send you newsworthy updates;
- Send you invitations to events;
- Answer questions you submit to us;
- Administer our business processes; and
- Comply with our legal and contractual obligations.
8.2. Use of Data for Academic Research
We may use de-identified data, generated by users of the Service, for academic research. As a user of the Service, you consent to our use of de-identified data for academic research.
8.3. Your Consent to Our Use of Personal Data
By using the Service, you consent to our use of your Personal Data for our legitimate business purposes. If you do not consent to such use of your Personal Data, you must not use the Service.
9. Ways We Share Your Personal Data
9.1. In General
We have not and will not sell or lease your Personal Data to third-parties. In the context of the uses of Personal Data mentioned in the Ways We Use Your Personal Data section above, we may share your Personal Data with third-party service providers we engage to optimize the value of the Service for you. In such cases, Hanson Lahre seeks contractual assurances that our third-party service providers implement appropriate technical and organizational measures in a manner that meets applicable legal and regulatory requirements. Hanson Lahre’s third-party service providers include, but are not limited to, organizations that provide the following:
- Software development and support;
- Customer relationship management (CRM) platform;
- Payment and fulfillment partners;
- User onboarding and training services;
- Website hosting services;
- Business resilience and disaster recovery services;
- User authentication tools and services;
- Auditing platforms and accounting services;
- Legal services; and where applicable,
- Academic research findings.
9.2. Other Sharing Circumstances
We may also share your Personal Data in other circumstances, such as:
- As required to by law or in response to a subpoena or other government information requests;
- To make you aware of our family of brands;
- If we believe that the disclosure is in the interest of your security or Hanson Lahre’s security (including exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction);
- If we merge with or are acquired by another company, or;
- If we go out of business, enter bankruptcy, or experience some other change of control.
9.3. Sharing Aggregate Information
We may share aggregate information about our users with strategic partners. In these circumstances, we do not share Personal Data that can uniquely identify you.
9.4 Your Consent to Our Sharing and Transferring of Personal Data
By using the Service, you consent to our sharing and transferring of your Personal Data for our legitimate business purposes. If you do not consent to such sharing and transferring of your Personal Data, you must not use the Service.
10. Personal Data Retention
We may retain your Personal Data for as long as you do business with us, as needed to provide you the Service. Hanson Lahre may also retain your Personal Data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
If you cancel the Service and we deactivate your subscription, Hanson Lahre may retain your Personal Data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
11. Special Notice for Individuals in The European Economic Area (EEA) and Switzerland
11.1 Transfer of Data from EEA or Switzerland
If you are in the European Economic Area (EEA) or Switzerland, please be aware that we operate in the United States. As such, we may transfer your Personal Data from the EEA and/or Switzerland to the US to provide you the Service and for our legitimate business purposes. Hanson Lahre takes measures to adequately safeguard your Personal Data when it is transferred to the United States or elsewhere. In doing so, we aim to comply with applicable EU and Swiss data protection laws and regulations.
By using the Service, you acknowledge that we may transfer and/or Process your Personal Data outside the EEA and/or Switzerland, and that we may share your Personal Data, as described in the Ways We Share Your Personal Data section above.
11.2 Your Privacy Rights
With respect to the Service, you have certain data privacy rights. These rights include:
Access: You have the right to request that we provide you access to your Personal Data held by Hanson Lahre.
Correction, Amendment, and Removal: You have the right to request a correction or amendment of your Personal Data held by Hanson Lahre. You also have a right to request that Hanson Lahre deletes certain Personal Data about you.
Restriction: You have the right to request that we restrict Processing of your Personal Data held by Hanson Lahre if you contest the accuracy of your Personal Data held by Hanson Lahre, or the lawfulness of our Processing of your Personal Data.
Portability: You have the right to receive your Personal Data held by Hanson Lahre in a structured, commonly-used, and machine-readable format. You also have the right to transmit your Personal Data to another organization without hindrance from Hanson Lahre.
Objection: You have the right to object, on grounds relating to your particular situation, to Hanson Lahre’s Processing of Personal Data about you, unless Hanson Lahre demonstrates compelling legitimate grounds for continuing such Processing. You also have the right to object to automated decision-making (such as user profiling) used by Hanson Lahre.
Complaints: You have the right to lodge a complaint or concern about our data privacy practices with Hanson Lahre directly and/or with an appropriate supervisory authority.
If you wish to exercise any of your rights, as described above, please submit your request to Hanson Lahre by using the information in the How to Contact Us section below. If you are in the EU and wish to lodge a complaint about our data privacy practices with a supervisory authority in your country, you may find details at this site.
12. Individuals Under the Age of 18
Hanson Lahre does not intend the Service for use by individuals under 18 years of age. Individuals under age 18 should avoid using the Service without verifiable parental consent.
13. Data Security
We constantly strive to align our data security practices with industry standards for Processing your Personal Data. To prevent unauthorized access, maintain data accuracy and the correct use of information, Hanson Lahre implements administrative, physical, and technical measures to safeguard and secure the information we collect on the Service. We utilize industry-accepted encryption technologies and strengths to reduce the risk that others can view information passing between our Service and your browser.
Since the Internet is not a completely secure environment, we cannot ensure or warrant the security of any information you transmit to us. Hanson Lahre offers no guarantees that information cannot or will not be accessed, disclosed, altered, or destroyed by a breach of any of our administrative, physical, or technical measures.
14. Notification in Event of Data Breach
International, federal, and state laws and regulations require Hanson Lahre to notify individuals in the event of a breach of Personal Data. In such an unfortunate event, we will promptly notify data breach victims, in accordance with notification procedures defined in our internal policies, and as required by applicable law.
The Service may contain links both hyperlinks or application programming interfaces (APIs) to and from third-party service providers. Please be aware that Hanson Lahre cannot be held responsible for the privacy practices of these third-party service providers, though we make good faith efforts to attain contractual assurances that our third-party service providers implement appropriate technical and organizational measures in a manner that meets applicable legal and regulatory requirements. We encourage you to be aware of the privacy policies of each third-party service provider that collects and uses your Personal Data as part of the Service.
16. How to Contact Us
You may contact us at Info@croptomize.com or by using the Contact Us page on this site.
If you request to opt-out, there may be a 30-day period before such opt-out will take effect.
Copyright © 2021 Hanson Lahre, Inc. All rights reserved.